Master Abrasives launches new website

Master Abrasives has launched an updated website combining their three business areas of abrasives, tools and machinery and equipment into one user-friendly and modern site.

The marketing team has been working on making the site more user friendly and highlighting information that is relevant for customers and for those exploring its solutions. The new menu structure should make it easier to find whatever a user is looking for within the Master Abrasives website.

Noora Kauppi, Marketing Manager, explained: “Previously, we had the tool services and abrasives websites on separate domains, but combining them into one site means that users can find the information they’re looking for on our products and services easier. We’ve defined the three areas we cater for which are abrasives, tools, and machinery and equipment; each is as important as the next so they all have their own prominent heading when you enter the site.”

On the homepage, the website has kept the sleek and simple concept that users love, but an updated image-based design guides you through the site’s features including the three product areas and news pages. ‘Videos’ is a new section on the site which will soon be populated with a range of Master Abrasives product and other videos.

Some new pages have been added to provide helpful content within the ‘about’ section, including a page on the Master brand containing all the product brochures. Having built the brand and developed the range in the past few years, the company is keen to promote their cost-effective range of abrasive products and finishing media. On the Technical Applications Support page within this section, visitors can learn about the applications engineering team and its leader, Ian Meredith, and how they work with customers to improve productivity. There’s also a specific page for Material Safety Data Sheets, making it easy for Master Abrasives distributors and end-users to work safely in line with REACH Regulations.

A new section called Business Solutions has been added besides the ‘about’ heading and this is split into Case Studies, Consignment Stock and Vending Solutions, providing details on the application and stock solutions Master Abrasives offers.

The enhanced product section split into three has been reorganised and simplified for visitors to find their required information.

A few new features include a helpful image-based menu, case studies shown directly on the product page where available and useful links to related products or content within the site.

To support its export initiative, Master Abrasives website still has sections available in other languages with specific pages so far for Mexico, Malaysia, Poland, Turkey and the United States. These pages direct the visitor to the Master Abrasives distributor for further local support and where appropriate have a list of products in the relevant language.

With their new website and all upcoming projects in 2020, Master Abrasives will continue to support its customers and prioritise their needs to provide ultimate solutions.

Telephone: 01327 703813